With edge-to-edge displays, improved water resistance, and a camera that can ‘carry out a trillion operations on every photo,’ Apple’s latest iPhone line-up may be its most impressive yet.
That is, in everything except the names.
After weeks of speculation, Apple confirmed today that it is calling its new devices the iPhone XS and XS Max – and even accidentally leaked the information hours ahead of launch.
The news was met with instant ridicule across social media, as Twitter users likened it to everything from energy drinks to commentary on its ‘excessive’ cost.
Others pointed out that it was a missed opportunity, arguing that the firm should have called its XS Max – which has the biggest iPhone display yet – the iPhone XL.
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After weeks of speculation, Apple confirmed today that it is calling its new devices the iPhone XS and XS Max – and even accidentally leaked the information hours ahead of launch. Despite the impressive specs, Twitter users weren’t thrilled about the names
Apple revealed its three new iPhones on September in an event at the Steve Jobs Theater in its Apple Park HQ.
This includes the $1099 6.5-inch iPhone XS Max, the $999 5.8-inch iPhone XS, and the $749 6.1-inch iPhone XR.
Like their predecessor, the iPhone X, the name is intended to be pronounced as the number 10. But, people are already reading it as X, and that’s likely to catch on.
As a result, many have pointed out that it sounds much like ‘excess’ and ‘excess Max.’
On Twitter, Apple fans are simultaneously hailing the sleek new products and dragging the company for its name choice.
‘The iPhone Xs Max price reflects the name…,’ Twitter user @juhasaarinen wrote.
‘Apple’s new phone’s name is iphone XS which like every other iphone would be EXCESSively overpriced,’ @Bhavessshh tweeted.
‘Did they really name the new iPhone the ‘excess’?’ XS? Is this an SNL skit?’ another user commented.
Others found the company’s lack of creativity to be a bigger issue, with many simply calling the new names ‘dumb’ and ‘lazy.’
‘These phones really look wonderful, but “iPhone XS Max” is the worst product name Apple has come up with in this century,’ Twitter user @gilbert said.
Tech analyst Patrick O’Rourke joined in, tweeting: ‘I want to go on the record now as saying that iPhone Xs Max is a bad name for a smartphone…’
WHAT DO WE KNOW ABOUT THE IPHONE XS AND XS MAX?
The iPhone XS and larger XS Max are Apple’s latest flagship devices.
The pair have a similar design and features to the existing iPhone X – including its much-hyped Face ID unlock system – with a few key additions.
They hit stores on September 21, 2018 with the iPhone XS priced at $999 (£999) and the XS Max a whopping $1,099 (£1,099).
Like the iPhone X, the XS has a 5.8-inch OLED screen, while the XS Max boasts a mammoth 6.5-inch OLED display.
For comparison, the iPhone XS Max is bigger even than the Galaxy Note 9, which spans 6.4 inches.
The XS and XS Max have dual 12-megapixel rear cameras and a dual 7-megapixel selfie camera – just like the iPhone X.
Apple launched its iPhone XS and XS Max flagship devices at an event in San Francisco on September 12
Apple has bolstered the batteries loaded into each phone too.
It claims the iPhone XS runs for half an hour longer than last year’s X, while the XS Max lasts an additional 1.5 hours.
Apple’s newest phones feature faster processors and better memory capacities than their predecessor.
Both are loaded with Apple’s new A12 Bionic chip, which Apple claims runs run 15 per cent faster than the A11 chip in the iPhone X.
The iPhone XS and iPhone XS Max are shipping in 64GB, 256GB or 512GB — the largest in-built storage ever shipped on an Apple-branded smartphone.
They are available in gold, silver and space grey.
In any case, the new products have garnered a lot of excitement.
During the launch event, Apple’s Phil Schiller said the new phones are ‘incredible.’
‘The best iPhones we’ve ever made by a long shot,’ Schiller said.
The phones are equipped with faster processors and better memory capacities than ever before, relying on Apple’s new A12 Bionic chip.
And, Schiller said, the XS line-up features ‘the most beautiful iPhone we’ve ever made.’